In 2018, The Greene Grape launched a full grocery and wine e-commerce business. Unlike a typical grocer, the company’s old-world techniques such as the whole animal butcher, cut-to-order cheese program, and focus on small-batch and local products has made the site unique as an online competitor. The business, already well known for its brick and mortar locations, boosted awareness through strategic placement of advertising that featured eye-catching colors and intriguing headlines. Digital advertising, social media, direct mail campaigns, and outreach through the local business community all contributed to the success of this omnichannel strategy.

Applied Skills: Strategic Marketing Plan, Budget and Project Management, Public Relations, Community Outreach, Graphics Design, Social Media, Photography, Communications, Data Analysis, and KPI Reporting.